Pickleball with the Pros
Win the Rally for AI-powered Discovery
Date: Thursday, September 11, 2025
Time: 9:30 – 12:30 p.m.
Location: Hell’s Kitchen Pickleball Club
Spots Are Limited. Request Exclusive Access.

Win the Rally for AI-powered Discovery
AI engines are rewriting the rules of discovery—if your brand isn’t GEO-ready, you’re out of bounds.
Join an interactive presentation on Generative Engine Optimization (GEO) and stay for a game of pickleball.
- Why Traditional SEO No Longer Cuts It
- The Foundations of GEO (Generative Engine Optimization)
- Cross-Functional Moves for CMOs and CIOs
Keep the Momentum Going
Smash more value from Opticon.

Meet the Opal AI Expert
Michiel Dorjee
Director of Digital Experience at Optimizely
Recognized as the number one user of Opal AI in the world, Michiel leverages the platform to accelerate experimentation, streamline workflows, and deliver higher-velocity, higher-quality outcomes. A respected thought leader on AI-powered marketing, he challenges conventional thinking by reframing SEO for the AI era and introducing forward-looking metrics such as AI Exposure Rate.
His work bridges innovation and business impact, making him a trusted voice for executives looking to harness AI as a strategic advantage.