Improve Your Digital Experience with Optimizely Experts


Take a giant leap forward with the AI-powered Digital Experience Platform built for results.

  • Unify your tech stack with seamless integrations across CMS, commerce, and analytics
  • Accelerate workflows with the CMP and Opal 2.0
  • Unlock actionable insights with ODP
  • Deliver hyper-personalized experiences using Optimizely Experimentation

Get more value from Optimizely.

Most organizations use only a fraction of Optimizely’s potential. Icreon is here to change that.


Optimizely empowers brands to deliver AI-driven, personalized experiences at scale. As your digital velocity partner, Icreon helps you unify content, commerce, and marketing within Optimizely’s intelligent Digital Experience Platform (DXP). By leveraging AI, machine learning, and real-time insights, we enable businesses to craft impactful customer journeys, boost engagement, and maximize ROI.

With deep expertise in AI-driven experimentation, outcomes-based marketing, and intelligent commerce, we help brands move at the right speed. Our approach ensures a seamless time-to-market, allowing marketers to launch, test, and refine experiences with agility. By fusing strategy with technology, Icreon optimizes your Optimizely investment—delivering scalable, high-performing experiences that drive engagement, loyalty, and revenue.


"Icreon is a lifesaver. They went above and beyond. They’re everything I could want in a great partner. They’re not just a tech vendor; they’re an advisor and strategist. For me, it has felt like they were part of our team."


Sabine Feldman
President at KTP Advisors
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Gold Solutions Partner

As a Gold Partner, Icreon has enhanced access to Optimizely’s product teams and early insights into platform advancements—including the evolution of Optimizely's AI tool, Opal, with specialized agents and agentic workflows.

“Optimizely is thrilled to continue our relationship Icreon,” said Jessica Dannemann, Chief Partner Officer at Optimizely. “Icreon has proven themselves to be a valued partner and their expertise in leveraging the Optimizely product portfolio to help growing companies deliver the industry’s best end-to-end digital experiences is unmatched. We look forward to seeing what our customers can achieve with Optimizely and Icreon at their side.”

We invite you to discover what Optimizely and Icreon can achieve for your business.

Optimizely Opal 2.0

Move beyond simple content generation and assistance, with customizable, brand-aware AI agents that perform key functions across the entire marketing workflow.

Optimizely Audit and Consulting

Our Optimizely consultants comprehensively assess your existing implementation- uncovering gaps, enhancing performance, and offering strategic recommendations for future growth.

CX Strategy and Experience Design

We create highly customized solutions with effective workflows to create experiences that meet the needs of your customer -- from every touchpoint across every medium.

Optimizely Commerce Cloud Implementation

We implement Optimizely Commerce Cloud to optimize ecommerce, personalization, A/B testing, and automation—enhancing customer engagement and driving higher conversions.

Let's work together

Connect with our expert team to propel your business toward efficiency and growth.

Our Optimizely Services at a Glance