Transform Your B2B Commerce Experience
There’s Zero Margin for Error.
Icreon's Personalized Buying Experience (PBX) gives manufacturing and distribution companies a proven path to implement best-in-class digital buying experiences that build trust, reduce errors, and accelerate growth.
The B2B Personalization Imperative
Today's buyers expect Amazon-level convenience with industrial-grade accuracy. 80% of B2B sales interactions will occur digitally by 2025, yet most manufacturers and distributors aren't using data and AI to effectively deliver personalized buying experiences.
The stakes couldn't be higher:
The stakes couldn't be higher:
- 85% of B2B buyers abandon purchases due to frustrating online experiences
- 87% say a single bad buying experience damages supplier relationships
- 75% would switch suppliers for a more reliable digital experience
- 10-15% revenue increase from effective personalization
- 38% higher conversion rates with AI-powered product recommendations
- 12% increase in average order value through relevant cross-selling
Why B2B Companies Choose PBX
Accelerated Time-to-Market
Skip the guesswork with proven best practices and reference architectures specifically designed for technical B2B commerce.
Industry-Specific Expertise
Unlike generic e-commerce solutions, PBX addresses the unique challenges of manufacturing and distribution – from complex product hierarchies to technical specifications and fitment requirements.
Technology-Agnostic Approach
Our framework works with your existing systems and preferred platforms, ensuring seamless integration with ERPs, PIMs, and other critical business systems.
Measurable ROI
Track success with built-in analytics and optimization tools that provide clear visibility into conversion improvements, revenue growth, and customer satisfaction gains.
Trust
Ensure confidence through accurate, personalized product selection.
Your customers need to find the right part for their specific application – fast and with complete confidence. Our framework includes AI-assisted fitment tools, intelligent search capabilities, and application-aware filtering that eliminates guesswork.
Your customers need to find the right part for their specific application – fast and with complete confidence. Our framework includes AI-assisted fitment tools, intelligent search capabilities, and application-aware filtering that eliminates guesswork.
Relevance
Deliver targeted, industry- and role-specific messages.
Different buyers need different information. A maintenance technician requires installation guides; a procurement manager needs compliance documentation. PBX ensures every visitor sees content tailored to their role and industry.
Different buyers need different information. A maintenance technician requires installation guides; a procurement manager needs compliance documentation. PBX ensures every visitor sees content tailored to their role and industry.
Efficiency
Simplify buying processes and remove friction.
B2B purchases involve complex approval workflows, contract pricing, and specialized fulfillment. Our framework streamlines these processes while maintaining the control and accuracy your business requires.
B2B purchases involve complex approval workflows, contract pricing, and specialized fulfillment. Our framework streamlines these processes while maintaining the control and accuracy your business requires.
Convenience
Make ongoing interactions easy and self-service.
The sale is just the beginning. PBX creates self-service portals that let customers track orders, manage accounts, access documentation, and reorder with confidence – reducing support costs while improving satisfaction.
The sale is just the beginning. PBX creates self-service portals that let customers track orders, manage accounts, access documentation, and reorder with confidence – reducing support costs while improving satisfaction.
